A brand, is like a digital product, it is never final. It’s just the current version. In a world where consumer behavior, cultural expectations, and platforms shift constantly, brands need to move like products. They need feedback loops. They need release notes. They need the courage to hit publish—then keep refining.
A brand, is like a digital product, it is never final. It’s just the current version. In a world where consumer behavior, cultural expectations, and platforms shift constantly, brands need to move like products. They need feedback loops. They need release notes. They need the courage to hit publish—then keep refining.
Think about Balenciaga. It isn’t the same brand it was in 1937—or even in 2017. That’s not inconsistency. That’s versioning. So no, maybe Cristóbal Balenciaga wouldn’t have made a $2,000 bag of chips or crocs with 5 inch platforms. But the brand he built? It was always meant to push boundaries.
A brand, is like a digital product, it is never final. It’s just the current version. In a world where consumer behavior, cultural expectations, and platforms shift constantly, brands need to move like products. They need feedback loops. They need release notes. They need the courage to hit publish—then keep refining.
Think about Balenciaga. It isn’t the same brand it was in 1937—or even in 2017. That’s not inconsistency. That’s versioning. So no, maybe Cristóbal Balenciaga wouldn’t have made a $2,000 bag of chips or crocs with 5 inch platforms. But the brand he built? It was always meant to push boundaries.