A Game-Changing Digital Product + New Revenue Stream
SipMarket
About the project
SipMarket is a best-in-class, digital B2B platform to move Reyes Beverage Group from beer to beverage and beyond, the goal was to establish an elevated role for digital to deepen and expand the relationship footprint, and digitize and enhance key functions across the distributor ecosystem to make Reyes the partner of choice for both B2B customers and suppliers.
Digital Product Development from soup to nuts. We shaped a compelling North Star vision Informed by our competitive analysis, business requirement gathering, and white space definition combined with customer ‘work withs’ and surveys to unearth pain and passion points across all segments. Within months we’d quickly barreled into product and service design, prototyping and testing, market positioning, deployment and KPI framework to yield the most valued feature set, insights and customer experience.
Reyes Beverage Group
Work
Business Vision & Objectives
Digital Product Design
Product MVP and Roadmap
Brand Strategy & Development
Design System
Brand Identity
Simultaneously, we were busy naming the platform SipMarket because of the inviting local and communal nature of a marketplace, that despite its vastness of choices, makes people feel connected by making them feel known. We gave SipMarket an entire visual identity, narrative strategy, and compelling communications system. We knew we had to generate excitement, inspire trust and drive adoption as quickly as possible.
Impact
1MM+
In Digital Sales Since Launch
+18%
AOV (Average Order Value)
Time on Screen
The SipMarket design system enables universal brand alignment, while allowing for shifts to reflect changing priorities. It is ever-evolving — components can be added and removed from the library as needed. This flexibility ensures that SipMarket's brand values are recognizable in any aesthetic framework, and guarantees a more cohesive user experience. Almost 2 years since it's birth, and the design system continues to grow and shape the digital ecosystem today, delivering consistency and efficiency at scale.